Saturday 26 March 2011



Rotterdam, Superdry

Saturday 12 March 2011





Amsterdam, Temporary Stedelijk 2

Friday 4 March 2011





Dusseldorf, Euroshop 2011

Trend 1: Textures




Dusseldorf, Euroshop 2011

Trend 2: Lighting in all shapes, sizes and colors.




Dusseldorf, Euroshop 2011

Trend 3: Personalised mannequin designs, like Hans Boodt.



Roermond, Burlington

A good example of a total brand-environment, without becoming too much.

Wednesday 2 March 2011

Roermond, Sephora

Simple trick to present products in a better way.
Roermond, Sephora,

A good product range sells itself.
Roermond, Outlet (left; Puma, right; Adidas)

What lighting can do ;
The general lighting in Puma creates a cheap impression, the accent lighting in Adidas creates excitement.




Roermond, The Sting

Good examples of strong visual merchandising.